Shows parts 1

Festivals, Craft Fairs, Art Walks, and Markets.  These are some of the names my events go by.  At these events is where I make the most of my income.  Today, I'll be talking about what to look for in a successful event and how to ensure returning customers to make a successful event.

When looking for events, it pays to do your research and envision the event before you apply.  In doing research, I recommend visiting the event before applying.  This way, you get a good feel for the customer that will show up and what kind of vendors the event planners are looking for.  Also, take into account juried versus not juried.  I also make sure to read all the information on the application including if food vendors are applying.  All these factors give you clues as to what the event will be like.  For example, if there are food vendors and kid friendly activities, you can bet that the customer base will be families.  I look at the longevity of the event also.  The longer the event has been going on, the more loyal shoppers there will be. 

To ensure returning customers, a few things need to come into play.  First of all, you need to be present, not only physically but mentally also.  Being excited about your product is contagious.  When people walk into your booth, greet them and anticipate any questions they may have.   Secondly, educate your customer.  Be willing to explain your process and why you do what you do. And lastly, even if they don't make a purchase, send them away with at least a business card if not a post card with your information and a place to go to find your future shows. 

Tomorrow I'll be talking about events that weren't worth returning to.